The rights and obligations of personal data administrators, personal data processors and personal data subjects according to the applicable legislation are governed by the General Data Protection Regulation – “GDPR”, which is directly applicable in the Republic of Bulgaria, as well as the Personal Data Protection Act.

All users of are subjects of personal data and have certain rights and obligations in this regard.

This policy aims to familiarize and inform users about the principles of protecting the personal data of users of, about the responsibilities of the personal data controller and about the measures aimed at preventing personal data from being used without information who uses them, for what purposes, or without the user being able to object or withdraw their consent to their processing.

This Policy may be amended due to changes occurring in public relations and related regulation regarding the processing of personal data and its development.

This Privacy Policy applies to the website and its pages and does not refer to individual pages and/or websites of third parties that can be accessed through links or in another similar way from the website Florina does not control and has no obligation to control the processing of personal data by third parties and does not guarantee the protection and privacy of personal data collected and processed by these third parties.

Terms and concepts

“Personal data” – any information that relates to a visitor/user of the website or software application and that alone or in combination with other information can result in an identity being identified or user behavior being linked to the device from which the website is accessed.

“Subject of personal data” – visitor/user of the website

“Processing of personal data” – any action that can be performed with personal data of an entity, including but not limited to collection, analysis, storage, destruction, etc.

“Administrator of personal data” – “Best Fruits 17” EAD (“Florina”), registered in accordance with the laws of the Republic of Bulgaria, with registered office and address of management: Republic of Bulgaria, Plovdiv, PO Box 4003, Central District, 2, “Blagovest” street, entrance A, apartment office 6, entered in the Commercial Register at the Registration Agency of the Republic of Bulgaria with UIC 204892709, which is the owner of the domain

“Processor of personal data” – a third party that processes personal data of a subject on behalf of Florina and in accordance with the stated purposes of the processing and the means by which it is carried out.

“Cookies” – small text files stored in the directories of the browser used by the user. The purpose of cookies is to provide users with an efficient use of websites and to make certain functionalities available. Cookies facilitate and improve the usability of websites, therefore, if they are deleted or blocked, some websites or certain their functionalities may become unavailable to users.

“Services of the information society” – services that are usually provided for a fee and at a distance through the use of electronic means. The recipient of such service must have expressly requested it. E-commerce is also a type of such service.

Security and data protection

We use the necessary technical and organizational measures to protect the personal data of from any illegal actions, incl. loss and unauthorized access. In order to ensure security, measures are taken at two stages – at the design stage of individual segments of the website and the services offered, as well as at the default stage – when a user fills in a contact form, registers to receive information, promotions, marketing activities, as well as communication of the brand with the submitted personal data or in another similar way. The measures include limiting access to personal data, strictly following the rules in the internal policy, appropriate training of the persons responsible for the processing of your personal data and compliance with good practices, guidelines and instructions for the protection of personal data from the competent supervisory authorities. The measures are subject to regular review and analysis and are periodically updated. In the event of a breach of the security of your personal data, we will notify you without undue delay within a reasonable period of time after becoming aware if there is a possibility that the breach of the security of personal data will lead to an infringement of your rights.

Personal data processing activities

Your personal data will be processed by Florina in accordance with applicable data protection legislation. In the case of correspondence with us by e-mail or when filling in a form/feedback form on our website, you undertake that the data you provide will be accurate, correct and up-to-date. We collect personal data in the following ways:

  • Feedback form;
  • Download electronic catalogue;
  • Cookies/etc. analogous methods;
  • Social media – when transferring to social media with the “Follow us” button and when generating posts and/or comments from social networks on the website;
  • Google Analytics;
  • CRM – system for processing personal contacts and servers related to them;

When you visit the website, cookies are attached to your terminal device that allow your actions or preferences to be “remembered” for a certain time.

Categories of personal data

The following categories of personal data are collected through the website and will be processed for the following purposes:

Category of personal data Purpose of processing

Email address

Company name



Contact Form



Email address

Phone number


Download electronic catalogue
See Cookie Policy Cookies/etc. similar methods
See Terms and conditions of Facebook, Instagram, Youtube Social Media
See Google Analytics Policy Google Analytics
See Third Parties CRM CRM – system for processing personal contacts and servers connected to them

Period of storage and destruction

Personal data are stored for the periods necessary to achieve the purposes for which they were collected. Florina takes the necessary technical and organizational measures to destroy the data that are no longer needed, except in cases where there is a legal basis to process them for a longer period of time or when a request is made to limit the processing, according to the rights of the users detailed below or for a purpose compatible with the original purpose of processing, of which you will be promptly informed.

Personal data are processed on the grounds specified in Art. 6 of the General Regulation on the Protection of Personal Data, as follows:

In cases of filling in the Contact Form – personal data is processed based on the user’s consent and in order to respond to the specific request (e.g. information about the products offered by Florina, questions related to the content of products, positive feedback and criticism , others).

In cases of filling out the form for downloading an electronic catalog – personal data is processed based on the user’s consent and in order to respond to the specific request (downloading a catalog for the products offered by Florina).

A user can at any time withdraw such consent, after which FLORINA will not send informational materials, unless this is explicitly requested again by entering the same Email in the form. A user can withdraw his consent by following the link in the received Email with information materials or at

If you are not sure on what basis we process your personal data, you can always ask us about this, and about the exact way in which you gave your consent, you can contact us.

Processing based on the legitimate interest of Florina or a third party and objection to such processing

Florina processes your data on the basis of consent and for the purposes of performing the service you have requested through the functionalities of Florina has the right to use your data for the purposes of specific processing according to the relevant needs. You have the right to familiarize yourself with the main points of it upon request, as well as to raise an objection that, given the particularities of your specific situation, the relevant processing affects your right to privacy and/or protection of personal data significantly compared to the way provided for in the justification. In these cases, your objection will be considered and we will issue a reasoned opinion on its acceptance or rejection within 30 working days. By objecting to this processing, you can also exercise your right to object above. The objection can be sent to us at

Your rights

Where consent has been given to the processing of data for direct marketing purposes, users have the right to object to the processing of personal data at any time without giving reasons.

In case of disputes, the applicable law is the law of the Republic of Bulgaria, and the competent court – the relevant court in the city of Sofia.

Any disputes between Florina and the users of regarding personal data shall be resolved through negotiations between the parties.

Every user has the right to submit a complaint to the Commission for the Protection of Personal Data at Sofia 1592, “Prof. Tsvetan Lazarov” No. 2 or electronically through the website of the Commission for the Protection of Personal Data, namely


The Privacy Policy is effective from the date of its initial publication and may be amended. The amended Policy enters into force from the day of its publication on

For additional information, as well as in connection with exercising your rights, you can contact us at or at the address of the Company’s management.




To resolve a complaint in relation to the Site or to obtain further information regarding the use of the Site, please contact us at:


Sofia, Bulgaria

152, Prof. Tsvetan Lazarov Blvd., 4th floor

Phone: +359885 30 05 50


This site is registered on as a development site.